The company said while reporting its first half figures last week it aimed to continue growing the Axa Wealth business and identified its Elevate wrap platform as its key focus for this growth. In the first two quarters of this year Axa Wealth contributed over half of Axa’s entire first half sales, with Elevate taking inflows of over £1bn.
The IOMA products to be offered on the Elevate platform are two inheritance tax planning offshore bonds – the Estate Control Bond and the Estate Transfer Bond. Linking with the features of these two products enables financial advisers to retain the original product whilst utilising Elevate’s investment functionality to manage client assets
Martin Jennings, marketing and product development director, AXA Wealth, said: “The focus of Elevate is to enable advisers to manage their clients and their clients’ money in the most efficient and effective way.
“Whilst the platform has a range of fully integrated tax wrappers, we have listened to our customers and are adding access to third party tax wrappers. We will continue to explore ways to enhance the Elevate proposition.”