InCred Capital is set to enter the retail wealth tech industry with the launch of InCred Money.
This will be InCred Capital’s second operation in the Indian wealth market, following its previous success in the ultra-high and high net worth segment under the InCred Wealth brand.
The launch comes as InCred Money acquired digital investment platform Orowealth for an undisclosed sum.
Orowealth helps retail investors diversify their portfolio by providing access to niche investment opportunities, which were historically available only to UHNW and HNW individuals.
This is in addition to traditional investment avenues including mutual funds and fixed deposits, which are also part of Orowealth’s offerings
Vijay Kuppa, the co-founder of Orowealth, will lead InCred Money as chief executive.
InCred Money will also develop a B2B2C offering by leveraging technology to effectively integrate a wide network of financial advisers across the country, giving them the ability to tap into the products and solutions for the benefit of their end customers.
Bhupinder Singh, founder and group chief executive of InCred Group, said: “In the next decade, the democratisation of investment opportunities covering the mass affluent and retail segments will be driven by digital platforms that unlock access to non-traditional assets for investors as well as their advisers.
“This will help to create a new market worth tens of billions in assets under management. With the launch of the InCred Money platform, we are committed to offering best in class products to these rapidly evolving customer segments in keeping with our vision to meet the financial needs of every Indian family.”