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‘I thought cold calling had gone away…’

By Kirsten Hastings, 17 Mar 21

‘Advice firms could do a lot more if they focus on digital campaigns and PR’

Insight Discovery’s Nigel Sillitoe talks to International Adviser about the stringent criteria advice firms and advisers must meet to feature on his website WhichFinancialAdviser.com and how a proactive marketing campaign can do more to attract prospective clients than cold calling.

Tags: Cold Calling | Dubai | Insight Discovery | Nigel Sillitoe

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International Adviser covers the global intermediary market that uses cross-border insurance, investments, banking and pension products on behalf of their high-net-worth clients. No news, articles or content may be reproduced in part or in full without express permission of International Adviser.