Social Media
Industry reacts as FCA warns finfluencers to keep adverts lawful
FCA issues latest guidance for memes, reels and gaming streams promoting financial services
21% of young Brits get investment tips from Instagram
No one over 55 uses the social media platform for ideas for their portfolio
FCA tightens online financial promotions guidance
Increasing scrutiny of financial influencers on social media
How IFAs can utilise digital marketing tools to grow their business
Focus on the social media platforms that are most relevant to your target audience
European investors fail to carry out due diligence on firms
Many trust friends, family and social media influencers but will not check regulators’ websites