Sanlam Private Investors will now be known as Sanlam Private Wealth, taking its title from its South African parent company.
Chief executive at Sanlam Private Wealth, Craig Massey, said adopting the South African name marks a widening of the services offered by the company.
“Our new name symbolises the final hurdle in our evolution,” he added. “There will be some obvious changes, in terms of the branding, while our portfolio managers have a much deeper research base to draw on.”
Sanlam Private Wealth has activities in Australia, South Africa, and Switzerland, and employs around 180 staff. It is part of the Sanlam Group, which currently manages $50bn of assets worldwide.
In September last year, Sanlam International Investment and Four Capital Partners merged to create a new company called Sanlam Four.
Sanlam has an 89.7% stake in the new company, while existing Four Capital businesses at the time of the merger retained 30% equity stakes in their specific business areas.