Sales director at Artemis Tony van Gool said the affiliation would support its own direct presence in Europe, which currently focuses on distributing a small number of funds into six of the major markets on the continent.
“We’re just trying something new,” he said, explaining the arrangement should raise brand awareness of Artemis in Europe, including introductions to the international life company platform community.
FEIFA launched its partnership programme in March 2010 with the objective of providing relevant information to its membership; informing of exclusive products, preferential broker liaison and improved access to some of the market’s leading asset managers. Tailored marketing, promotions, training and development are also some of the benefits on offer.
FEIFA chief executive Paul Stanfield said: “Artemis is independent and owner-managed, like our member firms. We feel that the company is an excellent fit with our existing partnerships, as we continue to create relationships with the higher quality asset managers that our members are increasingly seeking.”
FEIFA is a not-for-profit trade association that harnessed support for the English-speaking IFA community operating across Europe.
Its member companies write business across more than 25 countries, with cumulative assets under advice of €3bn (£2.1bn).
FEIFA stresses, however, that inclusion in its affiliate programme does not represent an endorsement.
The relationship will be led by associate director, sales at Artemis, Simon Rogers.
Rogers added: “We are an active investment house dedicated to stock picking. Our fund range is strong in global equities, Europe, the US, UK and in fixed interest.
“Our aim has always been exemplary service, to intermediary partners as well as to investors. Alongside sales and marketing support, Artemis managers engage with clients through meetings, conferences and written thought leadership.”
Artemis currently manages approximately £21bn of assets on behalf of its clients.