Global advice firm DeVere Group has launched a non-fungible token (NFT) platform called DV Gems.
An NFT is a digital asset that can be an image, audio clip, or Gif and ownership is recorded on a blockchain ledger.
Over the last year, the NFT market has grown with a digital-only piece of art selling for $69m (£52.7m, €62.7m) in 2021. This has prompted celebrities, as well as fashion, music, tech and sports brands to create, buy and sell tokens.
The platform aims to give investors access to the emerging asset class and streamline digital ownership.
Nigel Green, chief executive and founder of DeVere Group, said: “NFTs are an exciting new asset class and they shouldn’t be ignored or dismissed by those wanting to seriously build wealth for the long-term.
“These digital assets are immutable and exchangeable, offering a store of value and potentially decent source returns. Investors around the world are, understandably, eager to stake their claims in this new ecosystem.”
But NFTs have come under fire.
In December 2021, the Advertising Standards Authority (ASA) ruled that two fan NFT adverts by Arsenal Football Club were “irresponsible” as they “trivialised” investment in cryptoassets.