Reena Vivek joined Zurich International Life, MEA in November, 2012 as the Chief Customer Officer and in February 2013 appointed as the Chief Operating Office for the Life business in the region. Recently she was appointed as the Country COO, with responsibility across Global Life and General Insurance for the region. Reena has worked in the financial services industry, covering Insurance and Banking, for over 15 years and prior to joining Zurich, she was the Regional Manager for Customer Centricity and e-Business at MetLife, Middle East. Before 2008, Reena was based in London and was the Operations and Technology Head for the International Personal Banking (IPB, EMEA) division of Citibank. During her career, she has worked in India as well as several European and Middle Eastern markets. Reena holds a Graduate degree in Commerce and a Post Graduate qualification in Business Administration (Marketing & Finance).