Financial advice technology firm Intelliflo has merged five digital wealth businesses to create a global operation.
UK-based Intelliflo and I4C will unite with Jemstep, Redblack and Portfolio Pathway in North America under the global Intelliflo brand.
The five businesses, owned by Invesco, reach 30,000 financial advisers around the world with $900bn (£644bn, €747bn) in funds under advice across its platforms.
The firm said that the merger allows the company to broaden the range of end-to-end services, including financial planning, practice management, portfolio management and digital advisory and managed service.
As part of the merger, the business segments will also be re-organised under four divisions:
- Intelliflo UK’s Intelligent Office and Jemstep Advisor Pro will become Intelliflo Office – it will help planners with the streamlining of the advice process;
- I4C rebrands to Intelliflo Planning – it will create forecasts and cashflows, as well as help with tax, pension and investment issues;
- Portfolio Pathway will become Intelliflo Portfolio – the offering will help registered investment advisers (RIAs) with cloud-based trading reporting, billing and client-facing tools; and;
- Redblack will rebrand to Intelliflo Solution – it will provide tailored portfolio management by automating complex workflows, pre-trade compliance, order management and post-trade compliance.
Nick Eatock, chief executive of Intelliflo, said: “We are well on the way to creating the most advanced open architecture products and solutions available, with five of the most robust, best-in-class solutions all under one roof.
“We want to create a seamless advisory experience, so our customers can focus on what really matters to them: advising their clients. Financial advice has never been more important, and all our data shows that the pandemic has dramatically accelerated the adoption of technology by both advisers and their clients.
“We will be working with our customers throughout 2021 to make sure they can take full advantage of the new Intelliflo solutions. In the meantime, there are no services changes for existing customers.”
Johann Koch, Intelliflo’s international business development director, added: “Digital wealth is entering a new era. We are serving a new generation of customers whose expectations have been shaped by technology and innovation.
“Today, financial advisers need to reach more people, in more places and increasingly they need a partner who can deliver a seamless advisory experience. At Intelliflo we are right behind them, creating and supporting the most advanced open architecture solutions to help their businesses grow.”