Keeling previously worked with veteran Jeremy Hosking at Marathon Asset Management for six of the 26 years he was with the firm and has joined RWC to head up its global equities division.
The RWC Global Horizon Fun is expected to launch in June and will be a long-only unconstrained global equities fund.
The Luxembourg-domiciled Ucits fund will sit alongside some $2.5bn already managed by RWC in Ucits funds.
Freedom to be contrarian
Keeling said: “Having the investment freedom to carry on managing money in the same manner as I have done at Marathon and knowing that there is a fully functioning operation behind us was a big draw for me joining RWC.”
In running the fund Keeling plans to make contrarian investments across a multi-year timeframe and she encouraged investors to take a five-year rolling performance fee structure with a very low base fee.
“We believe that considering shorter term performance and tracking error tend to distract and can cause fund managers to miss opportunities presented by going against the herd and taking advantage of out of favour assets,” she explained.