In his new role, McBratney will be responsible for serving advisers with UK and international high net worth clients.
Platform One said he will have “a key role in building relationships with advisers for Platform One’s UK, international and global services”, adding that “his extensive experience within the adviser market will therefore be invaluable as we expand our offerings to both the UK and international adviser community”.
McBratney’s appointment follows that of Peter Collier as head of distribution in June this year.