Rudd is currently head of HSBC Global Asset Management, MENA wholesale. He will relocate to the UK in April to take up his new position.
He will be responsible for expanding the wholesale business and growing the business’s advisory proposition, leading a team of 10 based across the UK.
He will report to HSBC Global Asset Management’s UK chief executive Andy Clark.
Rudd joined HSBC Global Asset Management in 2005 as head of global life. Prior to this, he worked at Deutsche Asset Management.
“Dan has over 20 years’ experience in the industry and he will be a valuable addition to the team,” said Clark. “With last year’s pension changes, the role of intermediaries has become more important than ever and it is essential that we continue to provide advisers with high quality advice and products.”
“The intermediary market remains a key focus for HSBC Global Asset Management and I look forward to developing this area further,” Rudd added.