The advisory business of Just Mortgages, Just Wealth, has recruited 13 wealth advisers in a bid to bolster the operation.
Some six professionals have already undergone training and induction processes and the remaining seven are awaiting approvals, the firm said.
UK-based Just Wealth intends to grow the number of advisers to 28 by the end of the year.
The hires are spread across the UK and have already started working with clients on areas such as pensions and investment advice.
All the advisers will join Just Wealth on a self-employed basis. They will be provided with leads, ongoing training, compliance, mentoring and marketing support, but will ultimately be responsible for their own business and careers, the firm added.
Magee said: “This is a great step for the Just Wealth division. Since we launched at the start of the year, there has been huge appetite with the brokers from Just Mortgages looking to refer clients in need of wider financial advice.
“The addition of these experienced financial advisers will ensure we can deliver shrewd wealth advice to more and more clients.
“The applicants we spoke to were a mix of those who were already self-employed and those looking for more freedom and an escape from the employed environment.
“What is rather unique about the opportunity for those who are joining, is they are fully autonomous. They can offer wealth advice across an extremely wide range of products enabling first-class tailoring of solutions. The only limit is their ambition.
“People are increasingly looking for recommendations from trusted contacts when seeking financial advice or a financial adviser; now we are bringing on more advisers, we will be really well placed to help advise this flow of clients.”