Abu Dhabi Islamic Bank (ADIB) has launched ADIB Rise, an offering to cater to the needs of emerging affluent customers in the UAE.
ADIB Rise is targeting the UAE’s affluent millennial segment, which includes salaried professionals and self-employed individuals with a monthly income between AED20,000 and AED40,000, or an account balance ranging between AED100,000 to AED250,000 (£52,557, $68,051, €57,650).
It will offer customers wealth management and advisory services with global rewards and lifestyle privileges.
Important segment
Saif Alkeem, head of wealth management priority banking and liability at ADIB, said: “As more people enter into the emerging affluent category, we are seeing a change in their needs and aspirations.
“ADIB Rise has been designed to address these needs and help them reach their goals while enhancing their banking experience.
“The emerging affluent sector is an increasingly important segment for us that is expected to grow at 5% per year over the next few years.
“Catering to this segment will add to our ability to grow our market share within the retail in line with our commitment to serve customers, as they grow in affluence and their financial requirements evolve through their wealth journey.”
