SCB Julius Baer recently received licences to operate in the Asian country and has hired over 50 relationship managers, investment specialists and support functions staff.
The firm formed a training and development programme to equip the recently hired staff with the skills to offer services to HNWs in Thailand.
Jiralawan Tangitvet joins as chief executive officer to lead SCB Julius Baer.
Prior to joining SCB Julius Baer, she was most recently managing director at Kasikorn Securities.
“SCB Julius Baer symbolises trustworthiness and credibility,” said said Arak Sutivong, president of Siam Commercial Bank.
“We endeavour to serve the sophisticated Thailand-based clients with our global wealth management platform for substantial growth and positive returns.
“Both organisations’ shared values of client centricity underscore our commitment to clients and this unique partnership.”
Christian Cappelli, market head emerging Asia at Julius Baer, said: “SCB’s strong brand name in Thailand provides the joint venture with a home-court advantage while Julius Baer contributes its comprehensive investment and advisory solutions built on global best-in-class expertise.
“Together, we have a winning formula for our clients in Thailand.”