Wealth manager Söderberg & Partners has become a minority shareholder in London-based Generation FS for an undisclosed sum.
Generation Financial Services incorporates the trading styles of Generation Wealth Management, Generation Employee Benefits and Generation Charity Consultancy.
All existing Generation directors, management, consultants and support staff will remain in place.
With the only difference being the addition of an extra functionality for the firm in the way it delivers client advice and supports services.
To read more on this topic, visit: Söderberg & Partners launches adviser platform to UK market
Gustaf Rentzhog, group chief executive at Söderberg & Partners, said: “The advice profession comes with increasing operational costs and regulatory requirements. We are pleased to be able to offer support to a smaller firm in this regard, as well as with managerial and back-office activities, so Generation can reach its full potential.
“This is the latest step in our growth strategy, which has seen us take stakes in three other IFA firms as we seek to make our mark in the dynamic UK marketplace.”
The group had acquired a majority stake in Timothy James & Partners, and minority stakes in Cambridge-based Dartington Wealth Management and London-based Atherton York.
