informer replaces the company’s long running adviser publication of the same name, and can be accessed at www.informerdigital.com.
It will shortly be launched as a mobile application and offers access to technical commentary from the business’s financial planning experts, alongside fund statistics and an industry event calendar.
It is available to UK and offshore advisers, and allows users to personalise their profile to create selective fund lists and highlight relevant content.
Skandia marketing director Michelle Andrews said the “collaborative” website will host content from contributing advisers.
“By visiting this website, advisers and paraplanners can quickly access the technical information most relevant to them when advising or addressing client planning needs.”