Founded in 2015, We Invest describes itself as a B2B technology firm that provides digital wealth services to distributors and asset managers.
Since launch, it has partnered with different firms. Through an arrangement with OCBC Bank, for example, it provides the technology for the bank’s robo-advisory platform.
This week, We Invest launched Strat Wealth, an investment platform providing clients with access to 100 investment portfolios that are algorithmically-generated by the firm’s in-house investment team, according to a statement from the firm.
The portfolios include traditional global and regional strategies and thematic strategies, including ESG.
Each portfolio may include mutual funds and ETFs as well as direct securities. In total, Strat Wealth has access to around 90,000 investment products to build different portfolios.
Chiranjeet Singh, Singapore-based head of products at Weinvest, explained that the firm had already provided Strat Wealth previously to its clients, although it was not yet branded and was more of a customised solution.
“It was on a much smaller scale, in which the portfolios are customised depending on the clients’ requirements,” he told our sister publication Fund Selector Asia.
“Now, it is a streamlined and open platform that has a breadth of third-party fund providers, with more investment portfolios [created by We Invest],” he added.
The platform is being promoted to distributors, including retail and private banks and brokerage firms, as well as asset managers, according to Singh.
Although these clients may already have their own in-house capabilities or products, some of them may not be covering certain asset classes that their end-clients may want to have exposure to, he believes.
“For example, a financial institution in Thailand may already have its domestic capabilities or in-house funds. But it may want to have some global funds, so our platform can help them construct more customised portfolios for their clients,” he said.
The firm is now in conversations with different distributors, including retail and private banks, to offer the products.
“We initially wanted to target the retail market first because that is probably more of a natural point to begin with, but we have also been getting questions from private banks.”
He added that the top three target markets are Singapore, Thailand and the Middle East.
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