360F has entered the Middle East advice market with ambitions to launch a number of projects.
The fintech firm has partnered with Zurich Insurance to roll out a direct-to-customer engagement app, 360-NeedsProfiler, in the region.
Zurich’s YourLife and YourCare digital insurance offerings incorporate 360-NeedsProfiler, which is an engagement tool to help clients discover and prioritise their financial needs and risks.
360F said it is “making headway with a string of projects that will mark as transformational milestones for the market in Dubai”.
Michael Gerber, chief executive of 360F, said: “Retail consumers acknowledge that they need financial advice, but they don’t trust financial planners easily, and the 20-30s especially are demanding and independent.
“They expect holistic, personalised, and unbiased advice. That’s where we come in. We help make financial foresight accessible, and at the same time deliver trust and improve grounds for engagement.”