Following a broad restructure, the company said that advisory firms are already beginning to offer their white-labelled range of SmartFunds to investors in the regions via international investment platforms and insurance and pension products.
It has also increased the level of active management on its five Smartfund sub funds, and has restructured the portfolio range from an authorised unit trust structure to an open ended investment company structure.
Launched in 2008 as unitised model portfolios on the Praemium SMA platform, Smartfund Advantage includes five risk weighted funds combining the benefits of separately managed accounts with the tax advantages of a collective investment scheme.
However, the company said the range was previously limited by its lack of distribution options when compared to other managed funds.
Chief executive Michael Ohanessian said: “We believe these changes offer a more attractive structure that will not only increase the funds under management for Smartfund, but will also, with scale economies, reduce the overall on-going costs for the benefit of all investors.”
Praemium administers in excess of 300,000 investor accounts, covering approximately $80bn in funds globally and currently providing services to approximately 700 financial institutions and intermediaries.
Last month, the company appointed Jon Farmer as new chief operating officer to support its international and UK businesses.
Farmer joined the company three years ago and has over 17 years’ experience in operations, product and business development.