Wealth management and financial advice trade body Pimfa has launched its ‘make it’ campaign to encourage more people to join the industry.
This comes days after campaigning group Reboot found racial discrimination “is still rife” in the financial services sector.
Pimfa said the campaign aims to “dispel negative perceptions around the industry”, which can have a “significant impact on the ability of firms to attract the most talented candidates”.
The ‘make it’ campaign is a call to action for new talent from all kinds of backgrounds. It comprises of a one-stop-shop website, featuring information and an array of videos, that bring together different voices from across the industry in addition to a downloadable toolkit for wealth management and advice firms.
Pimfa is calling for the industry’s support to share the website, use the toolkit materials and socialise the ‘make it’ messages and assets across their own media channels in an industry-wide drive to encourage diverse new talent into the industry.
Liz Field, chief executive at Pimfa, said: “The industry has, for many years, known that it needs to better reflect the society it serves and that the perception of wealth managers and financial advisers is rather staid. While that’s never really been the case, that perception can inhibit the industry’s ability to attract the best talent as many people feel the industry isn’t for them.
“As the videos we have created for the ‘make it’ campaign show the truth is the industry is already quite diverse and becoming more so all the time. And while we know we still have work to do, our own Diversity & Inclusion Awards have shown there are already some excellent programs in place working towards increasing diversity and inclusion in the industry at all levels.
“We are still on a journey as an industry, but I hope this campaign, and the toolkit PIMFA is providing for firms to use, will help spread the message that, actually, wealth management and financial advice is an industry focused on helping people achieve their life goals and that it very much is an industry for everyone.”