The aim of the collaboration is to combine Oxford University risk profiling expertise with decision-making and industry expertise to become the “essential reference point for financial advisers”.
Oxford Risk, is a risk profiling company spun out from the University of Oxford in 2002, and Centapse is a consultancy founded by Greg Davies, a former head of behavioural and quant finance, in 2016.
The partnership is expected to result in an expanded suite of risk profiling tools for Oxford Risk Rating, whose clients include Standard Life, Sanlam and the Bank of England among others.
The alliance will allow Oxford Risk to offer bespoke decision science consulting services, as well as an expanded suitability and profiling toolkit, which provide behavioural finance solutions for financial advisers, wealth managers, family offices, and trusts.
New tools to improve financial wellbeing
“Oxford Risk has an exceptional combination of expertise in the intersection of behavioural science, data analytics, and digital decision support tools,” said Davies.
“I am truly looking forward to designing new tools to improve financial wellbeing together with a team with such intellectual and academic depth.”
Professor Lord Krebs, chair of Oxford Risk, added: “Greg is known as a thought leader in financial services and a regular speaker at key industry fora as well as a being an Associate Fellow at the University of Oxford Saïd School of Business.
“We’ve known him for ten years and have great respect for his deep industry knowledge, which strongly complements the research and analytics capabilities of Oxford Risk.”