The international insurance company acquired discretionary investment manager Quilter Cheviot in February 2015. That business will retain its full name, while the remainder of OWM will only use the Quilter branding after it lists in 2018.
The intention is to complete this listing as early as possible in 2018, subject to regulatory and other approvals, the company confirmed.
In addition to the rebrand, Quilter plc will be split into two division: Advice and Wealth Management and Wealth Platforms.
The Advice and Wealth Management segment will include: Intrinsic, which intends to rebrand to Quilter Financial Planning with Private Client Advisers becoming Quilter Private Client Advisers; and the multi-asset business, which will become Quilter Investors and Quilter Cheviot.
The Wealth Platforms segment will include the UK platform, which will become Quilter Wealth Solutions, and the international business, which is to become Quilter International.
The Heritage life assurance business, which will close its institutional business to new customers, will become Quilter Life Assurance.
It was announced in September that OMW is to spin off its dedicated £16bn ($21bn, €17.9bn) multi-asset investment business.
The move followed media speculation that that Old Mutual Global Investors’ (OMGI) star manager Richard Buxton was in talks with private equity firms about a buyout of the £25bn single-strategy asset management arm.
In October, two Australian investment firms emerged among the bidders vying for the business.
Old Mutual Wealth and Old Mutual advised on Wednesday that, together with OMGI management, they are continuing to assess internal and external structures for the single strategy part of that business to continue to develop it further.
Drive integrated flows
Paul Feeney, OMW chief executive, said: “We’ve made tremendous progress over the last five years in building this unique and successful business. We are well-positioned to build on what we have achieved in one of the world’s largest and growing wealth management markets.
“Having two distinct but complementary segments will help us to continue to deliver good customer outcomes for new and existing customers. Our recently reported Q3 year-to-date flows demonstrate continued strong demand for our investment solutions and services. However, having individually strong businesses is not enough by itself to drive success. We are focused on ensuring the businesses work together to build better solutions and drive integrated flows.
“We very much look forward to listing in 2018 as Quilter. We believe that we have a compelling investment opportunity as we continue to deliver strong and sustainable returns for shareholders in our own right as a fast-growing, independent and publicly listed company,” Feeney said.