Having had an indirect relationship for a couple of years, Feifa chief executive Paul Stanfield said, “it was absolutely the right time to work more closely together”.
Novia will support Feifa in professional development and training projects and a host of other relevant events and services that the federation provides for its members.
Next logical step
“Novia Global was established in 2015 and is already a well-known brand. Formed as a result of requests from advisers in Europe and further afield, the platform introduces a fully electronic service approach to client investing,” Stanfield said.
“The commencement of Mifid II and IDD in Europe has led to increasing desire by advisory firms to use technology in far greater and more extensive ways. An investment platform will be the logical best step for many of these companies.”
Transparency and flexibility
The relationship with Feifa and its members will be headed up by Novia’s head of distribution Chris Skelhorn.
He added: “We are seeing an increasing number of firms embracing the complete transparency and flexibility, which coupled with no lock-in periods, is a very attractive option for many high net worth clients.
“It is our experience that pension trust companies are also starting move in this direction. With a commitment to providing unrivalled sales and service support of the highest quality, we are very much looking forward to playing a key role with Feifa at all levels.”