Bristol-headquartered National Friendly has relaunched its wholly owned phone-based financial intermediary service.
National Friendly Financial Solutions has been part of National Friendly for over 10 years and with a focus on personal service, will trade under the slogan, “the friendlier way to make sense of your money”.
A spokesperson for the firm told International Adviser that the subsidiary never stopped giving advice, it was a “seamless transition from one entity to the next”.
The move was part of a “refocusing” of the business and “involved putting additional resources behind it”.
It is an IFA, but wholly owned by National Friendly, with leads coming via referrals, PR, marketing and the website.
Gap in the market
As a wider group, National Friendly is focused on the over 50s market and the advice subsidiary is set to cater to that cohort.
Wayne Carter, head of sales and marketing at National Friendly, said: “Our experience in providing financial services has taught us that there is a gap in the market for a specialist, which has the time and expertise to focus on an older age demographic.
“For some, this is not a glamorous market sector, but for us, it is very important and supporting the market fits perfectly with our heritage.”
National Friendly Financial Solutions provides specialist telephone financial advice, covering areas such as:
- pension and retirement planning;
- tax-efficient investment planning and savings;
- trust and estate planning;
- Will-writing; and
- Insurance such as life and health cover.
The subsidiary will also have a non-advised product comparison service.
There is no-upfront cost for the client, Friendly Financial Solutions is paid commission from the provider.