MKC Wealth has purchased Yodelar Investments Ltd and Yodelar.com for an undisclosed figure.
MKC Wealth will retain the Yodelar.com brand while Yodelar Investment Ltd will operate under the MKC Wealth brand.
The online platform provides fund performance information and analysis to prospective investors and those who need investment advice go to Yodelar Investments.
The firm has grown to £120m of assets under advice with 270 clients and now has a team of six people, including three advisers, delivering advice remotely via video call or over the phone.
Roy Devine, director at Yodelar Investments, said: “We have seen such strong demand for advice from clients via Yodelar.com that we felt we needed to find a larger firm to merge with. We also wanted to find a home for the Yodelar Investments team where we could be confident that they would thrive and be supported.”
Sean Deery, head of Yodelar.com said: “A large proportion of those that see value in Yodelar, and its data analysis, are non- restricted financial advisers as well as high net worth investors.
“In our opinion Yodelar has recognised the transparency modern consumers want and this clearly aligns with MKC’s values.”
Dominic Rose, chief executive of MKC Wealth, added: “We now have the online business of Yodelar.com which is growing incredibly fast generating significant numbers of new advice enquiries that we can support via our financial planning team.
“In addition to the existing remote advice offering of Yodelar, we can offer the clients a face-to-face service which will increase the proportion of enquiries via the website who become long-term financial planning clients.”
This is MKC Wealth’s third deal of 2025, taking the total assets under advice to £2.5bn.
