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Story, who has over 20 years experience in the global insurance sector, believes market volatility and uncertainty among investors about their retirement plans is increasng demand for different types of products including such things as guaranteed products.
And says that increasingly tech-savvy clients are are also forcing life companies to deliver all their services digitally if they are not to get left behind.
ITA offers investors a guaranteed S&P 500 product with a capital gurantee provided by global banks which he details.
Story also talks about the growth outlook for ITA, especially in the Middle East and how the company is developing its business across the region as some of the other major insurance companies pull back.
