Life companies among most valuable insurance brands
By Kirsten Hastings, 2 Mar 18
Axa, Metlife and Zurich have taken some of the top spots among the 100 most valuable insurance brands of 2018, but China is the most dominant country with its companies taking four of the top 10 slots.
French insurance giant Axa took the fourth spot in 2018, an improvement from fifth in 2017. Brand value rose to $13.3bn from $9.4bn last year.
Axa reported revenues in excess of €100bn for the first time in the company’s history in February 2017.
In 2016, the company set out plans to leave the UK life and savings market, culminating in the sale of its Isle of Man-based offshore investment bonds business to Life Company Consolidation Group in April, and its UK platform business, Elevate, to Standard Life.
Tags: AIA | Allianz | Aviva | Axa | Metlife | Ping An | Zurich
