Life companies among most valuable insurance brands
By Kirsten Hastings, 2 Mar 18
Axa, Metlife and Zurich have taken some of the top spots among the 100 most valuable insurance brands of 2018, but China is the most dominant country with its companies taking four of the top 10 slots.
Germany’s Allianz retained second place on the league table with a brand value of $20.2bn, up from $15.2bn in 2017.
The company identified south-east Asia as a growth area.
In August, Allianz teamed up with fintech accelerator programme, Super Charger, and Standard Chartered Bank to help foster and develop Malaysia’s fintech market.
The company also inked a 15-year insurance distribution deal with Standard Chartered in January 2017 targeting five key markets in Asia.
Tags: AIA | Allianz | Aviva | Axa | Metlife | Ping An | Zurich
