Axa Investment Managers interviewed 2,001 adults (51% female and 49% male) from across the UK, for their views on environmental, social and governance (ESG) investing.
The report also found 38% of consumers wanted certification from a trusted industry or government body that they were investing in a socially responsible manner, while 10% wanted an endorsement from people well-known in their field.
Matt Christensen, head of responsible investing at Axa Investment Managers, said: “We found that investors have a growing appetite to see the tangible results of their investments, that their money is making a difference – an impact.
“At Axa IM, we are continuing to develop an impact investing strategy range which goes beyond ESG-risk monitoring to encompass positive contributions to the needs addressed by the United Nations – ending poverty, protecting the planet, and prosperity for all.”
Investors said they are mostly interested in green technology, with 48% citing it as an area they would invest in.
Meanwhile, around 37% indicated they would invest in sustainable consumption and 31% highlighted climate change as an area for future investment.
Separately, a fifth of investors (20%) would like financial companies to make investments that provide a long-term positive impact on society, on their behalf.
Christensen added: “Our research has found that responsible investing is moving away from the niche and into the mainstream, even among younger generations.
“Clearly impact awareness is growing, and it is very encouraging to see that the investors of tomorrow are so focused on acting responsibly.”