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Investment firm rebrands wealth arm to boost adviser offering

Brewin Dolphin’s former business development manager will lead the operation

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Blackfinch Group has launched an asset management operation to replace its current wealth arm.

Blackfinch Asset Management will replace Blackfinch Wealth and house its managed portfolio service (MPS), formerly known as the Blackfinch Wealth MPS.

Further offerings will be announced shortly, the firm said in a statement.

Jason Williams recently joined the firm from Brewin Dolphin as head of distribution and he will spearhead Blackfinch Asset Management’s growth plans.

He was previously a business development manager at Brewin for over eight years.

Working with financial advisers

The firm launched its MPS in 2018, delivered via a partnership programme. It has since selectively partnered with over 35 adviser firms.

The Blackfinch Asset Management team will be working closely with adviser firms and offer “all-encompassing support” via an ongoing service tailored to each business.

This covers everything from increasing revenue, profitability and efficiency to growing a firm’s brand, staff and client base.

Advisers will also get direct access to the portfolio managers, and select from tools and options that can support their work with clients.

This includes:

  • Templates for client letters and suitability documents;
  • Co-branded or white-labelled literature;
  • Joint events to aid business growth; and
  • Client interaction and specialised support on tax-efficient investment products.

Achieve business objectives

Richard Cook, founder and chief executive of Blackfinch Group, said: “Blackfinch is a fully intermediated business with a national presence, and a number of established and growing relationships with some fantastic adviser firms.

“The re-branding to Blackfinch Asset Management is a part of our core objectives to provide strong asset management solutions to investors and work closely with advisers to enable them to achieve their own business objectives and advise their clients.”

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