Sussex independent financial advice firm Pembroke Financial Services has acquired IFA business GMIFC.
GMIFC provides a range of financial services including retirement planning, pension and investment advice, and life assurance services.
Keith Relf, managing partner of Pembroke, said: “Our business is growing, so we were delighted when GMIFC approached us, as they are a highly-regarded independent firm and we have known the owners for many years.
“Their ethos and approach are the same as our own, with a focus on professionalism and bespoke personal service, so the two teams are a great fit.”
The financial terms of the deal were not disclosed.
The deal was brokered by accountancy firm Knill James.
David Martin, corporate finance partner at Knill James, added: “Finding a suitable purchaser with aligned goals to our client proved to be quite a challenge as the financial services sector has a number of large consolidators.
“The team worked hard over a long period and were very happy to find Pembroke the perfect fit.”