International financial planner Hoxton Capital Management has rebranded to Hoxton Wealth following a 12-month strategic review.
The branding transition was revealed on Monday 26 August in Dubai, where Hoxton Wealth is headquartered.
Since inception in 2018, Hoxton said it has committed to being a “more wealth tech-focused and less ‘pen, paper and pinstripes’ “advisory model, with the new brand taking a step further to reflect this.
The cross-border business has primarily served internationally mobile clients from its global office network and has now built up a strong UK domestic presence too.
Hoxton Wealth’s managing partner, Chris Ball (pictured), who founded the business in 2018 said: “When we started up, we were heavily focusing on pension transfers operating in a niche market, today we are a global, multi-faceted wealth management group that harnesses world-class technology alongside some of our professions most talented planners and figureheads.
“In the last 12 months our growth has rapidly accelerated, we have hit the $2bn AUM milestone and made four acquisitions, so far in 2024. The hard work that we have all put in across the last six years, is really starting to show.
“We deserve to celebrate these achievements with a new brand and image that highlights where we are now and where we are going.”
At the forefront of Hoxton’s new direction is its financial planning app, the Hoxton Wealth app, which provides users with free access to tools that help them centralise, visualise, and manage their finances.
The app can also be used by individuals that aren’t Hoxton clients and is supported by a team of 20 in-house developers.
Ball further said: “Hoxton Wealth is still a relatively young business, the average age of our advisers is 37 years-old, compared to the industry average of around 57.
“We are only just getting started. We genuinely believe that we are building the foundations to become one of the world’s leading financial planning business, our new brand and its purpose reflects that.”
