International financial advisory firm GWM is adopting its parent company’s moniker eight months after it was acquired.
The company said the move was “aimed at confirming GWM Group’s alignment to Skybound Capital, a wealth and asset management group with a global presence”.
It acquired Guardian Wealth Management in April 2020, which saw the departure of the management team and an interim rebrand to GWM.
Since then, Skybound Capital has made several changes to the business’s operational structure focusing on strengthening the adviser and client proposition.
A recruitment strategy has also seen headcount rise across all of its offices, which are located in the UAE, Switzerland, the US and the UK.
Global plans
For 2021, Skybound will launch in Europe following the acquisition of a Mifid-compliant company in Cyprus.
No further details were provided about the acquisition and International Adviser has contacted Skybound Wealth Management seeking more information.
Also, the firm said it has identified Australia as a target area for the group later in the year.
Lyon Botha, Skybound Wealth Management chief executive, commented: “Since the acquisition we have focused on understanding the needs of both clients and employees to ensure we build towards and implement the changes required to ensure we look after our two most important stakeholders.
“Strategically, we believe this rebrand is important to distinguish the new era from the previous one.”
He added: “Across the company, we have seen an increase in retention levels and overall client satisfaction, which are positive early signs to show we are off to a good start.”
