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Embark Group launches Scottish Widows platform for advisers

As part of Lloyds Banking Group’s £150m investment

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Retirement and investment platform Embark Group has launched the Scottish Widows platform, providing an upgraded offering for advisers.

The upgrades are part of Lloyds Banking Group’s £150m ($192m, €175m) investment in the platform and its underlying technology.

They include improvements to payment functionality, charging capability and new investment solutions. New client management and advice tools are also to be introduced.

Jackie Leiper, Embark Group chief executive, and managing director, pensions, share dealing & distribution at Scottish Widows, said: “The newly launched Scottish Widows platform will provide our intermediary partners with a slicker and more intuitive user experience. With further updates to come, this simplified offering makes it even easier for advisers to use our platform and help their customers achieve their investment goals.

“We’ve refocused the Embark brand to support our growing white-label business for institutional partners, which is the next natural step in our growth.”

Embark was acquired by Lloyds Banking Group in January 2022. The firm operates across eight UK locations and has more than £35.2bn in assets under administration on behalf of around 396,000 clients.

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