Hoon, whose title will be chief sales and marketing officer for Eastspring’s Malaysia operations, reports to Eastspring Investments Berhad’s chief executive officer Lynn Cheah, and will be responsible for both the company’s retail business and direct sales divisions.
The position is a new one, as Eastspring Investments is expanding the team, the company said.
Hoon spent more than 16 years in the financial services industry. Most recently, she was the head of retail client solutions and services at Kenanga Investors in Kuala Lumpur, where she was responsible for funds distribution. Prior that, she was with Malaysia-based Hong Leong Asset Management, where she oversaw the company’s expansion of distribution, product and marketing operations.
As reported here in 2011, London-based insurance giant Prudential recently re-branded its Asia asset management operations as Eastspring, as part of a new strategy that also saw it look to expand its footprint in Europe and Asia, and to enter the North American market.
The Eastspring Investments brand replaced the different names the company had used in such markets as Hong Kong, Singapore, Malaysia, Taiwan, Japan, Korea, United Arab Emirates and Vietnam.
Last month, Eastspring announced it had opened a UK office, as it looked to bring Asian investment expertise to prospective UK and European investors.
Eastspring Investments Berhad, the Malaysian operation, markets a comprehensive range of unit trust funds and manages customised portfolio mandates to the Malaysian market. Assets under management at the end of June stood at around MYR22bn ( $6.88bn, £4.3bn).
Eastspring has joint venture operations in India, China and Hong Kong.
