Defaqto has appointed Sally Boyle as chief sales officer.
Boyle has also been added to the data and intelligence firm’s board and leadership team.
In the role she will head up the company’s sales function, with responsibility across banks, general insurers, asset managers, funds, DFMs and advisers. She will also work closely with Defaqto’s recent acquisitions.
Boyle brings almost 17 years of industry experience with her, including 10 years at Octopus Investments as head of marketing, and a spell at Square Mile.
CEO John Milliken commented: “Sally’s market knowledge spanning retail investments, financial technology, and professional services exemplifies the customer-centric understanding we’re deepening at Defaqto.
“I’m very pleased to see us strengthen our leadership team with this appointment and Sally’s sector expertise, authentic approach and positive energy will be an asset in our mission of helping everyone make smarter financial decisions. This key hire will be a real catalyst for better customer engagement, delivering customer value and accelerating our current growth.”
Boyle said: “I’m delighted to be onboard to support our customers’ success and help the business to accelerate in its growth journey. It’s a really exciting time to be joining, with new acquisitions and a commitment to invest heavily in products that truly serve our customers.”