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Cold-calling ban questioned as gov’t plans ‘swifter’ launch

The UK Government is planning to “swiftly” introduce a pension cold-calling ban, but has come up short on setting an exact date, as industry commentators have questioned how effective a ban will be in stopping criminals.

Cold-calling ban questioned as gov’t plans ‘swifter’ launch

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It agreed more needs to be done to increase the take-up of free and impartial guidance, despite having removed an amendment from the Financial Guidance and Claims Bill in January that would have auto-enrolled people into guidance when they accessed their retirement funds.

“This removal was necessary as the amendment [demanding] default guidance for those who have decided to access their tax free cash needs a re-think,” Goodland said.

“If a person has already made a decision then any guidance at that point is too late,” she said.

The DWP said it planned to investigate “innovative ways” to boost take-up. This includes Pension Wise, where the government is considering further enhancements to the platform in the coming year.

Tom Selby, senior analyst at AJ Bell, said: “By engaging with providers to test innovative ways to boost take-up – including potentially automatic guidance – we can ensure engagement and understanding of retirement saving is improved without creating unnecessary unintended consequences.

“This testing should cover a range of different nudges at different points in the retirement savings journey,” he said.

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