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Client engagement is top priority for advisers in 2022

75% of firms have seen an increase in customers over the past twelve months

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Just 3% of advice firms feel pessimistic about their professional future, according to SimplyBiz.

The support services business surveyed 300 members and found vast majority of firms are positive about the upcoming year.

Increasing client engagement came top of the list of perceived opportunities, with further strengthening efficiencies within their businesses and growing use of technology also both appearing in the top five.

Concerns over retirement planning and the effects of the pandemic on their investments topped the list of areas about which clients have been asking their adviser, with intergenerational advice and wider estate planning taking the third and fourth spot.

Some 75% of firms had seen an increase in their client bank over the past twelve months, and further growth was cited as number three in the list of anticipated opportunities.

Richard Ardron, marketing director of SimplyBiz, said: “We often talk about the resilience of the adviser community, and never has this been put to the test more definitively than during the covid-19 pandemic.

“The most important overall message from the survey is that we can see the value of advice has never been clearer to consumers, and all indications suggest a bright future ahead for the sector.”

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