The Chartered Insurance Institute (CII) 2022/23 New Generation Programme Broking group has launched a campaign to address the industry’s talent gap.
The ‘Insurance Influencer’ campaign aims to showcase the insurance sector with young people and those looking for a career change.
As well as, addressing the common misconceptions around insurance careers.
It will include a video that shows the variety of opportunities and avenues that exist within the sector.
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While also highlighting the role of insurance in areas that the public may not typically consider such as farming and renewable energy.
Firms such as Howden, Partner&, Romero and Yutree have already taken steps to adopt the group’s work within their recruitment process.
A spokesperson for the group, said: “We are thrilled to launch the Insurance Influencer campaign and give back to the industry that has given us so much. We want to dispel the common misconceptions and spread the message that insurance is an exciting and fulfilling industry to be a part of.”
Russell Higginbotham president of CII, added: “I would like to congratulate the 2022/23 Broking group on the launch of the Insurance Influencer campaign. Attracting top talent to the insurance sector sees us compete with many other industries, and this work represents an excellent opportunity for growth.”