Premium health insurer Bupa Global has launched a operation for ultra-high net worth clients, in response to demand for increased personal guidance and a health plan that fits with customers’ lifestyle demands.
The Private Client by Bupa offering combines direct access to private medical specialists and wellbeing therapies. Customers will be assigned a lifecare concierge manager to handle all aspects of their individual or family health plan, wherever in the world they may be.
Customers can also share their health screening results with Bupa Global’s senior clinical experts to manage potential conditions and establish treatment plans.
The firm said it “bridges a gap in the market for premium health insurance, health management and wellness”.
‘Meeting customer demand’
Sheldon Kenton, managing director of Bupa Global, said: “We want to be a wellness partner for customers rather than only being there when customers need treatment.
“So as a leader in premium health insurance, we are redefining the gold standard of health solutions, bringing our customers more than just healthcare, but lifecare.
“Working closely with our customers, Private Client by Bupa leads the way in creating a new category within the sector, meeting customer demand for personal guidance and expertise in holistic wellbeing.”