In this newly created position, Fu will be based in Hong Kong and report to Navin Suri, head of intermediary distribution, Asia-Pacific.
Fu will be responsible for developing business with key distributors throughout Asia-Pacific, and will work closely with the product and marketing teams to deliver product programmes.
Suri said: “We are building out our distribution platform across Asia-Pacific as we believe the intermediary market is going to grow steadily over the next decade.”
Fu joins BNY Mellon from HSBC, where he most recently held the position of head of wealth development, retail banking and wealth management, Hong Kong.
His previous career included senior positions at China Southern Fund Management, and Fidelity, where he was business head for the intermediary and institutional businesses.
Fu also served as chairman of the unit trust sub-committee of the Hong Kong Investment Fund Association in 2008 and most recently as chairman of the securities committee of Hong Kong Association of Banks in 2012.