Crawford says the older generation will likely drive a high growth in health spending and companies focused in areas like hearing aids and dental implants are likely to do well, especially in Europe.
At the other end of the age spectrum, upcoming millennials are focused on healthy lifestyle choices and on nutrition and he likes companies in the organic food industry.
Public transport will also be favoured over private transport as millennials have less disposable income and Crawford likes companies such as BMW which have developed products that meet these needs.