AMP Limited announced that its private markets investment division AMP Capital will be called Collimate Capital going forward.
The rebrand will happen just before the demerged firm will list on the Australian Stock Exchange in H2 2022.
AMP said ‘collimate’ is a scientific term which means “to make rays of light perfectly parallel”. “It is a metaphor for alignment, clarity and precision which speaks to our vision and expertise in long-term value creation for our clients.”
AMP Capital chief executive Shawn Johnson added: “This is an exciting step along our journey to establish a new brand as we continue to drive the business forward. Today’s announcement is a strong symbol of our ongoing progress towards demerger.
“The new brand matches our determination to work in parallel alignment with our clients, partners, and communities to develop and deliver long-term, sustainable assets and returns.
“As a demerged entity, Collimate Capital will provide a greater level of independence, stability, and accountability to further enable the delivery of superior results for all of our investors and act on growth opportunities to raise equity and deploy new capital.”
The split between AMP Limited and AMP Capital was first announced in April 2021, after M&A talks with US investment firm Ares Capital fell through.