Advicefront is surrendering the cost of all paid licences for the entire financial advice community, whether they are existing users of its onboard software or not.
This comes as a response to the “widespread necessity of homeworking during the coronavirus pandemic”,
The firm, until 30 June 2020, will:
- Help out existing customers by automatically waiving the cost of their paid licences;
- Allow existing customers to invite all members of their firm to use Onboard, for free; and
- Offer new users and their staff free onboard licences.
Advicefront has debated over the last few days on how “best to prioritise the wellbeing of our team, figuring out remote working practicalities and the most useful ways in which we can support IFAs”.
Borne out of frustration
Jose Supico, chief executive of Advicefront, said: “We believe everyone should have access to high quality financial advice and that advisers should have the best tools, which allow them to do their jobs from anywhere in the world securely, efficiently and collaboratively.
“A company borne out of the frustrations felt by a former IFA, we acknowledge the value of face-to-face advice, Humans will always resist change. Therefore try to make your new software as intuitive as possible. This will help avoid failure in the long-run.whilst working our hardest to make the essential triage and admin parts of the job as quick and painless as possible.
“During the coronavirus quarantines and self-isolations of course, face-to-face appointments will be deferred and that’s where we can help keep productivity high by helping you to integrate with other software that you’re using, conduct fact-finds and risk profiling, collect digital signatures and payments, store documents securely and collaborate with clients via free licences during the pandemic.
“We hope that this fee waiver will enable your entire team and not just the users already paying for access to Advicefront, to collaborate efficiently from the safety of their homes.”