Axa Health has developed a health care product, the Axa Health Plan, to help ensure customers only pay for the specific cover they want and need.
The plan enables customers to tailor their health care according to their individual requirements, across four key areas: out-patient diagnosis and care; in-patient and day patient care; cancer care; and mental health care.
Cover is available for their family, including family members living at a different address, such as students.
Customers can also tailor the plan to their needs through a range of options, such as applying a rolling excess, choosing where treatments take place and limiting the number of specialist consultations per year to suit their budget and requirements.
In addition, customers will have access to day-to-day health and well-being benefits, including health assessments, an online GP service, a 24/7 health-support line and discounted gym memberships. AXA Health said the plan is “designed to help keep members well, not simply pay claims when they’re due.”
The product will initially be launched to a small group of customers before expanding its availability. Customers will be contacted to discuss moving to the new plan.
Axa Health has also created personalised handbooks for every member, to provide information on what’s covered in their individual plan.
Matt Vardy, chief executive at Axa Health said: “The events of the past few years have changed all our lives and as a business we want to offer the services and cover that our customers need and want.
“The plan empowers people to take control of their health in the best way for themselves and their loved ones, by selecting the areas of cover that are most relevant to them.
“This is a bold next step for our business, and it really couldn’t have come at a more critical time as the unwavering demand for increased accessibility and choice has grown as a result of the pandemic and the ongoing strain on the NHS.”
