The financial advisory network of Blacktower Group has rolled out an in-house marketing service.
The offering will operate as an in-house “agency style” division and offer design, copywriting, social media, web design and public relation services to its members.
Nexus Global said the move aims to relieve “brokerages of the laborious processes that come with sourcing and onboarding a third party”.
“Our industry has faced many challenges over the past few months and, indeed, we are not out of the woods yet,” said John Westwood, managing director of Nexus Global. “How brands are positioned to build consumer confidence in 2021 will be absolutely imperative to business growth.
“Indeed, like many businesses, we have been driven to rapidly adjust our own brand approach this year and we expect this demand for marketing agility to continue its trajectory.”
